Where AI Meets High-Speed Innovation: Engage with Airia in Las Vegas

Leaders in agentic AI and motorsport converged for powerful insights before the Las Vegas race weekend. Over the last year, we’ve begun to see cutting-edge artificial intelligence used in the high-octane world of racing, and Airia’s exclusive Las Vegas event proved that this is just the beginning.

Held in the electric atmosphere leading up to the race, this unique gathering brought together some of the most influential minds in AI and motorsport for an exciting evening.

The event showcased an impressive roster of speakers who each brought unique perspectives from their respective fields:

James Vowles, Team Principal at Atlassian Williams Racing, represented the cutting edge of motorsport technology and strategy. Since taking the helm at Williams in 2023, Vowles has been transforming one of F1’s most storied teams with his data-driven approach. Vowles brought invaluable insights into how elite sports organizations can leverage technology and AI to drive performance.

John Marshall, Chairman and Founder of Airia, shared his vision for enterprise AI security, governance, and orchestration. With a track record that includes co-founding AirWatch (acquired by VMware for $1.54 billion) and serving as Co-Chairman of OneTrust until 2023, Marshall has consistently been at the forefront of enterprise technology transformation. His latest venture, Airia, recently secured $100 million in funding to help organizations safely deploy and scale AI initiatives.

Darren Guccione, CEO and Co-Founder of Keeper Security, brought his expertise in cybersecurity to the conversation. As the leader of one of the world’s most popular password managers and secure digital vaults, Guccione has been named a cutting-edge CEO and is regularly featured in major media outlets as a cybersecurity expert. His company serves millions of consumers and thousands of organizations worldwide.

Tiffany To, EVP of Platform and Enterprise at Atlassian, rounded out the speaker lineup with her deep product leadership experience. Since joining Atlassian in 2019, To has spearheaded the unification of the company’s Agile and DevOps offerings and currently leads Atlassian’s Platform and Enterprise business, advancing their “System of Work” vision that serves both technical and business teams.

The event had the perfect balance of professional development and networking. The heart of the educational content featured an engaging panel with Darren Guccione and Tiffany To, exploring the critical intersection of AI security, platform development, and enterprise adoption strategies.

Perhaps the evening’s highlight, an intimate fireside conversation between James Vowles and John Marshall, offered unique insights into how racing teams can leverage AI to push the boundaries of performance.

The evening took an unexpected turn with a mesmerizing performance by award-winning mentalist Frederic Da Silva. Known as “the best mentalist in the world”, Da Silva brought his mind-reading abilities to captivate the audience.

This gathering represented more than just another industry meetup. It embodied the spirit of collaboration between industries that are being transformed by AI technology. The combination of enterprise AI insights, conversation about racing’s data-driven performance, and discussion around platform development strategies created a unique learning environment.

For AI Beginners: The event provided a welcoming space to ask foundational questions and learn from organizations already successfully implementing AI at scale.

For AI Veterans: The diverse perspectives offered new approaches to scaling existing initiatives and addressing security and governance challenges.

For Everyone: The unique venue and entertainment demonstrated that professional development doesn’t have to be boring.

The Las Vegas race weekend represents the cutting edge of sports entertainment technology, with its street circuit requiring unprecedented precision in planning, safety, and execution.

James Vowles, Team Principal at Atlassian Williams Racing; “To get back to the front of the grid, we need cutting edge technology – which can help us grow, learn, and innovate fast. Airia is already helping us to drive progress across everything from fan engagement to race-day insights.”

Airia represents exactly the type of solution that the evening’s discussions centered around. John Marshall and the Airia team are addressing the critical challenge of helping organizations deploy AI safely and effectively.

The platform’s focus on security, orchestration, and governance directly addresses the concerns raised by industry leaders about managing AI risks while fostering innovation–a theme that resonated throughout the evening’s conversations.

Events like this highlight a crucial shift in how we think about professional development and industry education. Rather than traditional conference formats, this gathering showed how combining diverse perspectives, entertainment, and networking can create more impactful learning experiences.

As AI is adopted across industries from motorsport to enterprise software, the insights shared at this Las Vegas event will undoubtedly influence how organizations approach their own AI journeys.

Whether you’re just beginning your AI journey or looking to scale existing initiatives, events like this demonstrate the power of bringing together diverse industry leaders to share insights and drive transformative change.

Interested in learning more? Check out our upcoming events or join the conversation on Discord.